You have done the hard yards. An architect has seen your advertising, they engaged with it and remembered it. Now their project needs your product. They visit your website and find beautiful images of your product used in similar projects. They are ready to specify and suddenly your website says STOP!

You haven’t provided the information the architect needs to put your product right into their project.

Instead you are asking them to get in touch. Give us a call, fill in a web form and we “will get back to you”.

This is a common frustration with architects who are trying to get a project documented under time pressure. With hundreds of products to specify, architects simply can’t meet with all sales representatives for all products. For the most critical of specifying decisions, a meeting may be feasible, but often it is not.

Consider the architect working into the evening, needing to hit a deadline by the next day.

Consider the younger architect who would prefer ‘eat their hat’ rather than pick up the phone and have a sales conversation.

Consider the architect for whom English is not their first language, who is not inclined to have meetings or phone calls if they can be avoided.

Consider the architect that doesn’t want to open up a license for a torrent of calls and emails by expressing an interest in your product.

All of these scenarios lead to architects being reluctant to specify your product if you block them from accessing the required information directly from your website. It is just quicker and easier to use an alternative supplier.