First Impressions Assessment
When architects visit your website or view your brand for the first time, what impression are you leaving?
Is your product offering clear, does it build trust or are you turning away your audience before they even get to know you?
A Spec Up First Impressions Assessment is the perfect way to understand your business from an architects initial interactions.
How does it work?
1) We take a look at your website as if we were referred from a colleague or clicked on an advertisement.
2) We consider if we would specify your product in our projects taking into account our real world concerns and experience we have as architects
3) We write a short report that details our impressions of your brand and product category, your website experience,
4) We meet with you to have a discussion on the findings and answer any of your follow up questions
What is included?
A Spec Up First Impressions Assessment comprises
A short form report covering findings and recommendations
A 1 hour online consultation to discuss the findings
A first impressions Assessment is not a full website review and as such will not investigate deeper aspects, such as the suitability of attached files like BIM files or brochures. It is instead focused on the initial response your brand and products create through your website.
What does the report look like?
The report is typically about 3 pages in length. Our reports are methodical and include practical suggestions based upon both our direct expertise and broader research.
You can download a sample report here:
How much does it cost?
Our First Impressions Assessment is $1500 +GST
Why is it valuable?
Our advice is valuable because it is honest and it is from architects.
With this small investment you will be able to fix mistakes that you are making, clarify your website and improve your overall marketing efforts.
By making better first impressions you can significantly increase the chances of your products being specified.
This is a great first step in understanding how Spec Up insights can help transform your business and make it the architects first choice
Testimonial
“We recently consulted with Michael from Spec Up to obtain an objective and neutral perspective on the information we presented on our Company website. Michael provided a comprehensive first impression assessment, and, during our follow up meeting, offered genuine feedback and insightful strategies to help us better focus and reach our target markets. His expertise and thoughtful guidance have been invaluable in refining our approach and enhancing our business.
Thank you, Michael, for your exceptional support! “
Justin and Kate
Inapod
Request a First Impressions Assessment
Take the first step in understanding how your brand and product is perceived.
