Introducing Spec Up Circle
Spec Up Circle helps building products professionals be more effective in their roles.
Spec Up Circle is the membership based knowledge community for marketing, sales and executives in the building products industry.
Architects have the Australian Institute of Architects, building products professionals have Spec Up Circle
Member benefits
Build knowledge through Spec Up guides and resource
Attend webinars that help you address specific industry issues
Be connected to like-minded peers across different product categories
Take advantage of upskilling through our Spec Up Academy courses
Engage with content delivered across a full year rather than a single day conference
Improve your effectiveness by better understanding your target audience
Take charge of your career development and build your own case for promotion
Be recognized as a leading Building Products Professional
Your Annual Membership includes
Free access to Spec Up ‘Lunch and Learn’ webinars across the year
Free access to Spec Up Academy online course: 101 Understanding specifiers and the construction industry.
Spec Up guides and checklists
Spec Up Guide For Architect Friendly Websites
Spec Up Specification Reps Guide to Architectural events
Spec Up Guide to Promotional Gifts
Spec Up Case Study Checklist
Regular industry updates and insights
Access to Spec Up marketing strategies, tactics & research
Online community forum with opportunities to network and connect with our members
Discounts on Spec Up Academy online courses
Other benefits
Online format allows for busy professionals to interact with the content at their own pace, in their own time.
Membership benefits are accessible via efficient desktop and phone app platform
Through membership, individuals can demonstrate their commitment to professional growth
Private company spaces are available for companies wishing to embed Spec Up Circle across their marketing and sales teams
Founding members
Spec Up Circle commenced in August 2024 with with a diverse group of founding members who are leaders in building product marketing and architectural specification sales
Our founding members represent product categories including cladding, commercial lighting, bathroom fixtures, home appliances, modular balustrades, architectural linings, thermal breaks and office pods
"Spec Up Circle provides valuable information on areas I don't know about and feels like a pat on the back when I'm already doing things that are suggested. It feels like a steady pair of hands on your back."
Samantha
Acustico Lighting
"Spec Up Circle has been very helpful to me as a young professional kicking off my career in the space where I work closely with Specifiers. It has guided me on how to ensure I am doing what is in best interest of the people I connect with and has given me resources to also help guide the teams I work alongside."
Reisha
Moddex
Pricing
Annual membership is valued at $1000 +GST per person.
(Less than a daily coffee, and comparable to a one off, full day conference)
Company membership pricing (10+ members) available on request.