Michael Smith has worked with numerous leading product brands to develop their marketing strategy and messaging.
Through his experience as both a practicing architect and consulting to Built Environment Channel, the need from product suppliers for expert industry specific advice became overwhelming apparent.
About our lead consultant
Spec Up is founded and led by practicing architect Michael Smith who has multiple roles across the Architecture and Media industries
Michael is a director of Andever, an award winning boutique architectural practice located in Carlton Victoria.
Within the media Sector Michael is an industry commentator and published author having written articles for The Age, Domain and various industry bodies.
Michael has also gained critical experience in the marketing of building products through his role as Consulting Architect for Built Environment Channel.