Industry insights / Websites

Make your website specifier friendly

Design the information journey around product selection and verification rather than the internal structure of the supplier business.

Start with product boundaries

Architects need to understand the real offer: product families, systems, finishes, accessories and the differences that affect suitability. Clear catalogue structure makes every later step easier.

Keep technical information close

Place current data sheets, certificates, installation material and environmental evidence where a product is being assessed. Do not make the visitor repeat the search in a separate document library.

Design for scanning and return visits

Good headings, meaningful labels and stable URLs help time-poor users find a fact and come back to it. Decorative complexity should never obstruct a technical answer.

This is general industry commentary. Project requirements and supporting evidence should always be checked for the specific application.

Back to Industry Insights

Apply the thinking

Bring an architect’s perspective into the conversation.

We will help define the opportunity, the information and the most useful next step.

Connect with Spec Up