Industry insights

For suppliers, having your marketing efforts reach the specifier is critical to your business. Architects direct over $170 Billion of spending on building products each year, but just how many architects are out there who contribute to this?

The 2021 Census revealed 19,323 people self-identifying as architects across Australia. However this number does not tell the whole story. Industry research by Parlour, found that only about 69% of the Census numbers are registered. Further still, only about 75% of registered architects are actively practicing according to data from the Architects Registration Board of Victoria. Add in about 2800 graduates and your target audience is about 12,000 across Australia.

By comparison Built Environment Channel broadcasts to an audience of about 7,500 professionals every day, making it an extraordinary tool for directly reaching specifiers without wastage.  

A properly executed, long term campaign with Built Environment Channel is the perfect way to support your sales teams, start conversations and promote the benefits for using your products.

If you need assistance with industry insights or marketing strategy, to assist your sales and specification teams, please get in touch.