Spec Up provides specialist guidance specific to marketing products in the Australian building industry.
Most product suppliers struggle to understand the nuances of what an architect needs in order to specify their product.
Often this leads to a marketing approach that is more suited to the general public consumer and can lead to architects dismissing their product alltogether.
A supplier that doesn’t get their product information right is losing thousands of dollars of sales each time an architect can’t find the information they need quickly.
Spec Up gives you access to an experienced practicing architect as a subject matter expert to guide your marketing and communications, to make sure you are not being overlooked by your most valuable audience.
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Expert guidance program
Does your product or service need ongoing advice on how best to tailor your marketing to specifiers?
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Strategic planning session
What are the strategic opportunities and risks likely to be encountered for your product or service?
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Product review
Does your range suit industry needs, or are architects looking elsewhere to fulfil the their project requirements?
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Website review
If your website is not up to scratch, it will be losing you business
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Brochure/document review
Does your marketing content have the relevant information specifiers are looking for, or is it focused too heavily towards the general public?
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Sales team professional development
Are your sales team making the most of their face to face meetings with architects?
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First Impression Assesment
Discover how your current marketing is perceived by architects looking at it for the first time.
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Spec Up Circle
Join our membership program for building products professionals who are seeking professional development and knowledge growth